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Louisiana Health Cooperative. Advertising Campaign

Louisiana Health Cooperative

Advertising, Collateral, TV

Barousse Design is pleased to be provide the creative direction and marketing services for the launch of Louisiana Health Cooperative, Inc. (LAHC), a non-profit, member-governed health insurance company based in New Orleans. Starting with initial branding and creative, Barousse Design led LAHC in a branding workshop to help employees launch the company with a shared marketing focus. With branding goals in hand, John Barousse created the Company’s positioning statement “Real insurance for real people.”

In the months leading up to LAHC’s launch, Barousse Design has created and produced an entire advertising campaign, including branding, television commercials, radio commercials, newspaper advertising and online advertising.

As part of the Level 3 Digital Media Group, Barousse Design was able to produce the audio and video in-house, with Michael Campbell of SoupFactory Digital handling video, Chris Davenport of Davenport Designs handling animation, and Jeffrey Talbot of Audio Works handling audio recording and production.